Gene Lunger

Executive Vice President, Retail Operations
Ashley HomeStore
Gene Lunger leads executives in Ashley Furniture Industries corporately owned retail HomeStores in the Eastern United States. Responsible for all aspects of this $500M+ growing business model, Gene has expertise in leadership development, retail education, change management and the development and execution of organizational strategy. A graduate of the University of South Carolina, Gene started in retail as a sales representative with a Waterbed City in the 80s. Amassing over $10M in personal sales, Gene ran retail stores for many years before taking on a VP Sales leadership role with City Furniture in South Florida, also and Ashley HomeStore Licensee. With 30+ years of retail experience, Gene took on his current leadership role with Ashley on January 1, 2015.


4:05 PM

Learn how the world’s largest furniture manufacturer and North America’s # 1 home furnishings retailer are avoiding commoditization and obsolescence by disrupting themselves. In a wildly
competitive $100B+ industry the guest experience is the ultimate differentiator. The war is over, and the consumer has won. Give the guest what they want, when they want it, through the
channel they choose - or suffer the consequences.