Johnny Russo

Associate Vice President, eCommerce and Digital Strategy
Mark's (a Canadian Tire Corporation Company)
Johnny Russo joined Mark’s as the Associate Vice President of Digital Marketing and Ecommerce in January 2016. Previous to joining the Mark’s team, Johnny worked at Bentley Leathers Inc. and was brought on to lead their Ecommerce and Digital Marketing. He was tasked with re-launching the new, fully responsive Bentley Ecommerce experience in May 2015. Prior to Bentley, Johnny worked in similar capacities for Mexx Canada and Buffalo David Bitton, overseeing everything from digital marketing, ecommerce, social media, operations, customer service, web design, and digital analytics. Johnny has over 12 years of online marketing and ecommerce experience in the retail, manufacturing, mobile, and software sectors. Johnny is energetic and passionate about the Ecommerce and Digital Marketing fields, often speaking at numerous industry events, as well as sitting on the Board of Advisors for Etail Canada and Ecom MTL, and on the Board of Directors of the Calgary Marketing Association. Johnny is obsessively trying to optimize and improve upon the online and omni-channel customer experience. He believes vendors are partners, and the IT and finance departments are friends (usually).

2:40 PM ALIGN THE CORE: How a Day in July Turned Vendors into Partners and Started a Digital Transformation

A winning strategy requires getting all
parties aligned around the same goal. In
this session, hear how Canada’s leading
casual apparel, footwear, and workwear
retailer, Mark’s, brought all of its digital
vendors into their strategic planning
process, which ignited a change from a
traditional retailer to one that is ready for
a Digital Transformation.