Judy Bloch

Vice President, Customer Experience
Citi


2:45 PM GO BEYOND THE BAGELS: Use Design Thinking for Motivating and Engaging Employees

It’s important to understand how employees are engaged with your brand especially as their
role and competencies are changing. In this workshop, discover how to use design thinking
to understand what’s going on with employees and pinpoint how to provide them with the
environment they’re looking for. If you take the same lens you use for customers and turn it to
employees, that will give you the Voice of the Employee insight needed.
·· Use design approaches like empathy mapping and journey mapping to discover what
your employees experience today
·· Gain insights into ways to meet employees’ needs and boost performance
·· Drive deeper understanding beyond the typical external rewards