January 15 - 18, 2019
JW Marriott, Nashville, TN

Alison Lichtenstein


Director, Customer Experience Design
Dow Jones


3:30 PM How to Gain Executive Buy-In for Experience Design

+ Utilize internal wins as case studies to rationalize business value
+ Draw out game-changing insights to catalyze process innovations
+ Facilitate workshops to gain buy-in and increase cross-functional visibility

10:50 AM Best Practices in Journey Mapping Inclusive of All Stakeholders

+ Take a top down approach to journey mapping to expedite understanding
+ Zoom into granular journey layers to draw out actionable insights

1:30 PM Best Practices in Journey Mapping Inclusive of All Stakeholders

+ Take a top down approach to journey mapping to expedite understanding
+ Zoom into granular journey layers to draw out actionable insights


Check out the incredible speaker line-up to see who will be joining Alison.

Download The Latest Agenda